Cricket: notching up runs for food and alcohol companies?
نویسندگان
چکیده
منابع مشابه
Cricket: notching up runs for food and alcohol companies?
OBJECTIVE To analyse sports sponsorship by food and alcohol companies by quantifying the proportion of time that the main sponsor's logo was seen during each of three cricket telecasts, the extent of paid advertising during the telecast and the contribution by the main sponsor to this, and to describe the associated ground advertising. METHODS DVD recordings of the three telecasts were analys...
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ژورنال
عنوان ژورنال: Australian and New Zealand Journal of Public Health
سال: 2010
ISSN: 1326-0200
DOI: 10.1111/j.1753-6405.2010.00468.x